Even if users don’t visit your website through the featured snippet, they’re still gaining exposure to your brand. It’s the first thing people see, so they’re more likely to read the information in the snippet. Since these snippets appear at the top of the organic listings, more people engage with them. Why do featured snippets matter?įeatured snippets are essential to your business because they help you increase brand exposure and drive more valuable leads for your business. It’s beneficial to know and understand the three types of featured snippets so that you can format your pages accordingly in order to rank for each. These featured snippets typically contain information like price comparisons, rates, years, and other numerical data. Table: With table snippets, the results appear as a comparison chart. List: With list featured snippets, the result appears with a numbered or bulleted list. This Google snippet sometimes features a photo to go along with the text. Text: These featured snippets contain a paragraph of text that answers the user’s question. There are three main types of featured snippets: Since this result appears at the top of the organic listings, many businesses aim for this position to gain more exposure and drive more traffic to their pages. As a result, the featured snippet is also known as “position 0” because it doesn’t alter the rankings of the top 10 results. This search feature is separate from organic listings, so it doesn’t bump organically ranking websites out of the top page of results. The featured snippet will always appear above the organic listing, but below paid listings. This information is pulled from a relevant website in the search results and features a small segment of information from that site in addition to a link to the source. Send Me a Proposal What are featured snippets?īy definition, featured snippets are boxes that appear at the top of the search results and provide users with vital information.
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